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I’ve been working with a friend with my main business website, making it more logical and modern, making sure that people can figure out what they need depending on where they are in the buying process. This is not an easy thing.
I’ve always had a hard time explaining to friends and family what I do on a daily basis without their eyes glazing over. Funnily enough, the better I do at this, the more the conversation evolves.
In the last year, I have had two opportunities where I started a conversation with the person sitting beside me on a plane, and made it interesting enough to start the conversation and found two new qualified leads when I got off the plane.
Practicing the elevator pitch
Because Jon (the friend above) isn’t in my industry, I have worked hard to make sure he understands what I do, and kept the needless technical crap to a minimum. The technical jargon is a crutch that doesn’t help you build trust with the people around you, it only makes you look unapproachable to everyone but those in the same silo as you. The most interesting projects are at the edges and overlaps, where people are doing cool things, and need you (but don’t know it yet).
As the world of business changes to a transformative age, where owning the network or platform, think uber and facebook is more important than just being good at something, your personal network will be even more important, and communicating what you’re good at and why you are the right person becomes critical to your personal success.
What I’m doing this week.
This week I’m spending more time learning and thinking about why JMK Engineering is important to the clients that I want. I’m focusing on the areas that I can provide a better service than anyone else by leveraging my North American network to bring the best people to the job. No one has my network or my process.
What I’m Reading
I just finished reading Time Really is Money by Rob Slee and it really got me thinking about how I can build processes and start hiring people to do a lot of the work that I do now. With the right people and processes in place I can leverage my knowledge and network and build a great sustainable community.
So this got me thinking, I should really start reading Virtual Freedom by Chris Ducker. I listen to his podcast and on that alone I bought the book, but its been sitting gathering virtual dust on my computer, so this week I’m going to get through it. I’m hoping it will help me figure out how to find a great assistant to help with the non-technical tasks that soak up so much of my week.
What are your plans this week? What are you doing to meet your goals! Remember by next week the year will be HALF over.
Hit reply and tell me your goals. I’ll check in.